Frankfurter Allgemeine Zeitung

F.A.Z. decides the topics Germany talks about

The F.A.Z. stands for intelligent, in-depth analysis and stimulating articles. Brands not only benefit from the excellent reach among decision makers and influential high-income target groups - they also benefit from a high intensity of reading and a large proportion of subscribers. The F.A.Z. is one of the most renowned brands in the world.

The Frankfurter Allgemeine Zeitung is one of Germany’s most prestigious media brands. F.A.Z. stands apart from the competition for three essential reasons:

The F.A.Z. is independent
The F.A.Z. belongs to a foundation and has four publishers rather than one editor in chief – a fact that shapes the F.A.Z’s independence and pluralistic attitude in all respects. It is the basis of its powerful position in public debate and relevance in important discussions.

The F.A.Z. enjoys the highest level of trust
The F.A.Z.’s excellent quality journalism is in high demand, particularly at the top of society: according to the Spitzenkräfte-Panel (survey of top leadership personalities), the F.A.Z. enjoys the absolute trust of leading political, economic, and administrative decision makers. A fact that continuously benefits ads placed in the F.A.Z.

The F.A.Z. is the medium of the elite
The F.A.Z. has always been the preferred source of information of the elite, a prime target group with a broad scope of influence: it includes communicative opinion leaders from all aspects of society. Advertising in the F.A.Z. reaches the crucial multipliers.

Basic information

Publication: Mon - Sat

Copy Price:
3.00 € (Mon–Fri)
3.10 € (Sat)

Circulation (net sales): 226,678 copies
(IVW III/2019)

Reach: 877,000 readers
(AWA 2019)

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